Utah Business Networking

Web Marketing Weekly Show-Press Release

February 25, 2010 in Business Networking by Nigel Swaby-SEObySwaby

The “Web Marketing Weekly Show” podcast airs each Wednesday at 2 pm MST (1pm PST, 3pm CST, 4pm EST). This was a special broadcast on a Friday – so the hosts could interview Harris live from the Vancouver Olympics.

Since competing, Harris has become an author and a public speaker. His childrens book “Yes I Can” tells the story of the Jamaican bobsled team and what they overcame to make it to the Olympics. He shared what he’s learned about marketing starting from this experience.

3 Tips to Gold Medal Marketing

1. Train like an Olympian.
As a public speaker he studies other speakers to see how they express themselves. He practices his speeches over and over again even if he knows the material. “Study your craft like an Olympian,” he said.

2. When business is slow, create more value.
There are seasons in a business and during slower times, create something new. Harris applied this concept when he had less speaking engagements. He wrote a book during that time which he now sells at his speeches. When work returned, he emerged more marketable.

3. Forget perfection – get it done.
Harris explained that Microsoft ships product then creates patches to address the problems. You don’t need a book publicist to market a book – he went to book stores on his speaking trips and arranged book signings. You don’t need perfect video of your speaking – have a friend take footage of your speaking for your web page. You can always improve it later, but have something ready now.

Find out more about Harris online at http://www.devonharris.com

The next episode of the Web Marketing Weekly Show will feature author Josh Peters who will give tips on using Twitter taken from his book, “TwittFaced.”

Listeners can interact via IM during the show and submit questions online. Questions can be emailed, submitted online or phoned in and will be answered on air. Or, submit questions on Twitter at @Newspapergrl or @seobyswaby.

Share and Enjoy: